“ We want to create T-shirts, but we also want to create culture. ”
The Japanese brand Uniqlo is famous for its collaboration on the Uniqlo T-shirt collection called UT.
“UT is a celebration of pop culture from around the world. Iconic classics and fan favorites alike are reintroduced in this exclusive collection of original artwork. From the realms of art, music, film and more, there’s something to help everyone express who they are and to wear and share what they love.” — UT magazine
The collaborations have been a foundation of this brand for over a decade. They collaborate with equally iconic brands, designers and artists in the areas of pop culture or high fashion to release ut. Today, UNIQLO UT is a cultural crossing between fashion, art, music and other forms of expression.
Uniqlo regards T-shirts as the medium for their consumers to express themselves and to share a message. They believe that a t-shirt should always enhance the personality of the person who wears it. it can not only help us understand one’s personality, but also serve as an opportunity to understand a culture.
That is the reason why I choose Uniqlo as an important reference to help me better understand the cultural meaning of an object and especially of merchandise.