Category: Uncategorised

The distribution of fashion has been described as a movement, a flow, or trickle from one element of society to another. According to the trickle-down theory, a certain style is firstly proposed and adopted by those at the top of society, and then gradually accepted by those lower in the strata In the findings of my… Continue reading Trickle-down and bubble-up theory

What I explore in the project is supposed to be discussed within the context of material culture. At the last tutorial before the submission, my tutor mentioned the concept of material culture based on what we talked about. I then did some research on material culture, finding that it provides a foundation for my project.… Continue reading Research on material culture

LPS is an art space in Guangzhou, China and Guanguan is a curator working in the gallery. The interview with her focused more on art merchandise including the situation of selling merchandise in LPS and challenge of launching merchandise in China. Here is part of the interview outline： About LPS and its merchandise Introduction of… Continue reading shooting and interview with the curator Guanguan

 Introduction of the band and your music Why did you launch merchandise at the sixth year of the band? What is the main purpose of launching merchandise?  Do you have any concerns when getting business involved?  Introduction to these two merchandise. Why do you choose T-shirts and earrings as your first merchandise?… Continue reading Shooting and interview with Landfills

The video produced by i-D is the best visual reference so far. It involves several people and different opinions and the content including interview, shooting those cast members at work or in daily liferefer to its visual language: style/ rhythm/ picture composition/ shooting angle/ combination of images and sound

Question lists:  Show the merchandise that you bought today How do you like it? Will you wear it or just want to collect it?  What kind of merchandise do you prefer and why? what are the elements that you value most when buying merchandise?  Have you posted the merchandise you collect on… Continue reading Random interview with consumers of merchandise in a livehouse

Fosun Foundation is a non-profit organization in Shanghai. I went there to visit the exhibition of Alex Katz and conducted a small interview with Kari, who in charge of the art store. Here are some findings: The main purpose of selling merchandise is to enrich the gallery and exhibitions as an extension, but not to gain a profit. So… Continue reading Primary research: talking with the manager of the art store in Fosun Foundation in Shanghai

In the tutorial with Kathryn Ferguson on 6 July, we discussed that it’s very important to find the characters before doing anything else. We discussed a possible wish list of characters – a fashion designer, a factory worker, a millennial who dresses head to toe in merch, young millennials who like to wear branded tote… Continue reading A possible wish list of cast members

Icy Tan is a Chinese illustrator as well as a merchandise designer for milk tea brand Hi Tea in China and glasses brand Mujosh. I got in touch Icy on social media and invited her to be one of the characters in my film. However, Icy refused me. She did not think that she knew… Continue reading Primary research: talking with a Chinese illustrator