LPS is an art space in Guangzhou, China and Guanguan is a curator working in the gallery.
The interview with her focused more on art merchandise including the situation of selling merchandise in LPS and challenge of launching merchandise in China.
Here is part of the interview outline：
About LPS and its merchandise
Introduction of LPS (development history, target audience, operation mode, profit mode, etc.)
Introduction of the merchandise of LPS (category, sales channels, operating conditions, etc., provide specific data) /share and display the first merchandise launched by LPS of a specific merchandise
What’s the intention of launching merchandise for LPS? How about the production process? Which elements of merchandise that you pay the most attention to? The collaboration between you and artists in merchandise design?
About the characteristics of art merchandise / How to attract the attention of the young generation
What do you think about the function of publicity on merchandise? Do you take it into consideration when launching merchandise?
About the value of art shops and art merchandise:
Does the role that art gallery plays change in today’s society /
The position of art shops in the museum or gallery operation system
What do you think about commercial art
Current obstacles to the development of art merchandise in China
The attitude of audience to merchandise and to art exhibition
What do you think about the fact that some foreign galleries and museums such as V&A are selling their merchandise online in China?
What is your plan for launching merchandise for LPS?