Author: Xiaofei Yu

the topic has been clarified during the spring break. The topic after refined: Researching on how brand souvenirs connect with millennials within the current fashion industry. or How brand souvenirs connect with the audience within the fashion industry in the context of fashion sustainability? Also want to figure out effective solutions for brand souvenir to not… Continue reading The development of the master’s project during the spring break

I went to the first tutorial with my tutor Kate before the spring break with my initial idea which involved several areas of topic around tote bags. To my surprise, she agreed that those topics were all related: brand souvenirs, reconnection between brand and audience, collaboration with artists, social media, and free advertising … However,… Continue reading The first tutorial of the master’s project

Having a great interest in tote bags, I would like to continue the research area in the Research Methods unit last term, which is ‘The power of logo tote bags as ‘walking billboard’: From T-shirts to canvas logo tote bags’. Excerpts of the essay of Research Methods unit: The power of logo tote bags as ‘walking… Continue reading the initial idea of the master project

Do well or gain in: – Experienced a lot in situating an idea within fashion contexts and presenting it with a film. – Challenged myself to create abstract narratives which has long be my weakness.  I used logical connections among the body, consumerism and identity to support storytelling as well as used the mirrors and mirror fragments as symbolization to rich… Continue reading Reflection for Fashion media lab project

Ideas for editing For editing, I aim to make the film with obvious changing in emotion among the 4 parts and with a slightly quirky and horrific atmosphere – but not a horror film. Therefore, one thing important is that various special effect including transition effect and other visual effect should be applied especially in… Continue reading Ideas and reference for editing

behind-the scene On the shooting day, one of the biggest problem is my poor ability in time management and it cause very hurry when shooting. I even ignore many details such as angle of lighting and the tag behind the mirror. 

This is the shooting schedule for the shooting day on 6 December. Shooting time is during 10am to 5pm in a small studio. Time will not be enough because studio is too busy to book for longer time. Therefore the shooting need to be well prepared and scheduled. The shooting is generally divided into 4… Continue reading Shooting schedule for Fashion media lab project

In order to present consumerism in the film, the ideas is to use multiple screen of the same model changing clothes, makeup and hair style. Here are reference of makeup fitting different styles of clothes.

This is my storyboard. It tell a story about a girl struggles against the control of consumerism. As I am really terrible at drawing, I tend to find some similar shooting footage through other films as well as using my still image test to build the storyboard.  A general outline of the storytelling: Part 1: The model lying on… Continue reading Story board with kit and problems before shooting for Fashion media lab project