Research on Stella McCartney’s campaign focusing on fashion sustainability

Considering fashion sustainability as a focusing angle of my project, I did research on fashion campaign about sustainability.

As a brand doing almost the best in fashion sustainability, Stella McCartney has launched campaign films, which inspired me a lot in the creative narrative and presentation of fashion sustainability as the main concept.

a moodboard I created, providing ideas in styling and presentation with fashion sustainability.
#StellaWinter19 campaign film about climate crisis

“We are proud to launch the new World of Sustainability, a platform entirely dedicated to telling you about our sustainable practices and our journey to operating as a modern and responsible business.”

Stella McCartney ‘s World of Sustainability

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