As for the visual outcome which is planned to combine documentary and fictional narratives, research on both the visual style and narrative is done to gain more inspiration to produce the fashion film. Specifically, the documentaries and fashion films of i-D about youth culture and street style, as well as the China Wave documentary category, work as a… Continue reading A visual reference of the outcome

Having left much merchandise in London, I asked my friend to send me footage of merchandise that they have at their disposal, choosing some of that footage to make a little test video. It leads to more ideas for presenting merchandise. Also, the Fruits Magazine, which is about Harajuku, whose remixing merchandise is highly valued by customers,… Continue reading A little video test and a video reference

“UT certainly think so that’s why its slogan is WEAR YOUR WORLD. By finding and wearing a T-shirt that entices you, you open up yourself and those who see you to a whole new culture. That word, culture: what exactly does it mean? Who makes it? What’s so great about it? “ The magazine of… Continue reading WHAT DOES CULTURE MEAN TO YOU? — Inspiration from Uniqlo’s UT 2020 magazine

“ We want to create T-shirts, but we also want to create culture. ” The Japanese brand Uniqlo is famous for its collaboration on the Uniqlo T-shirt collection called UT.  “UT is a celebration of pop culture from around the world. Iconic classics and fan favorites alike are reintroduced in this exclusive collection of original artwork.… Continue reading Uniqlo’s T-shirt collection

Like Stella McCartney, Arket puts a great emphasis on fashion sustainability as well. However, while the campaign films of Stella McCartney focus on conveying the element of sustainability by narrative and scene-setting, those of Arket are paid more attention to the presentation and the sounds of sustainable material as well as its link to the… Continue reading Research on Arket’s campaign focusing on fashion sustainability

During the temporarily close of Tate Modern, I found this exhibition tour video shared by Tate Modern on YouTube. Andy Warhol’s LGBTQI identity and concerns with death and religion is discussed through the immigrant story. It provides me with more stories behind Andy Warhol such as his silver factory, a studio that gathered with many… Continue reading Andy Warhol at Tate Modern and footage of the merchandise

Although the topic has become more clear in these few days, I always fell that ‘brand souvenirs’ is not the right word to describe the subject I would like to talk about. I found it difficult to reach the results which are relevant enough when searching by ‘brand souvenirs’. In Chinese, there is a word… Continue reading Merchandise! not souvenir anymore

Considering fashion sustainability as a focusing angle of my project, I did research on fashion campaign about sustainability. As a brand doing almost the best in fashion sustainability, Stella McCartney has launched campaign films, which inspired me a lot in the creative narrative and presentation of fashion sustainability as the main concept. “We are proud… Continue reading Research on Stella McCartney’s campaign focusing on fashion sustainability

Hamilton described the movement’s characteristics writing, “Pop art is: Popular (designed for a mass audience), Transient (short-term solution), Expendable (easily forgotten), Low cost, Mass produced, Young (aimed at youth), Witty, Sexy, Gimmicky, Glamorous, Big business.” When thinking deeper about the way in which brand souvenir works, I feel that it is in line with the… Continue reading Analysis of the relationship between brand souvenirs and pop art

Millennials: They are the first global generation connected by the Internet, and social media (Espinoza et al., 2010).  They select and consume products that help them to define who they are and what they value. They care for innovation. They have environmental concerns, pay attention to sustainability. The social influence of purchasing decisions is high… Continue reading Target audience